Graphic Design Projects

2016 - 2019

Intro.

This is the compilation of my graphic design projects that I worked on during/after my undergraduate study, including both academic and work projects. These projects not only involves my effort into research, ideation, creation, but also collaboration with my peers, professors, and interdisciplinary teams.

Synopsys Inc

ICCAD Conference 2018, Zhuhai, China

Background:

Since 1994, ICCAD Annual Conference has played an important role in promoting China's IC industry cluster. The conference created a platform for exchanges and cooperation between enterprises in all aspects of the IC industry chain.

Goal:

Create 9 high-quality, five-meter tall posters that will be displayed at the main entrance. Client's goal was to display the technologies (AI, 5G, automotive, cloud, security) supported by Synopsys.

My role:

I worked closely with China Marketing team to understand and research the localized needs of China audience and created localized design. I managed to finish the project to a tight deadline, and tell complex stories within this unique but constrained size. One of the challenges is to come up with a creative solution to meet localized design requirements and the corporate brand standards.

Women in Engineering (WIE)

SV WIE Conference 2018, San Jose, CA

Background:

On March 17, 2018, the Charles W. Davidson College of Engineering at San José State University hosted 100 women technologists and 450 college students at the 2018 Silicon Valley Women in Engineering (WiE) Conference, survey today’s opportunities and ponder what lies ahead.

Goal:

Establish the brand identity of WIE by create postcard, program brochure based on theme “win the future”.

My role:

I designed the marketing materials for the conference, presented and iterated my design based on stakeholder’s feedback, as well as collaborating with cross-functional teams on developing new ideas and best practices.

Graphic Design Senior Project

June - July 2018, DSGN 197

Background:

Entrepreneurship and branding—purpose, identity, artifact and web appearance. We were organized into a group of 5 students with similar callings, leveraging your callings into organizational intentions. Design an intention for a fictitious non-profit organization that engages in the field of water. Final deliverable included name of organization, visual identity, online appearance, one artifact of your organization, and ripple story.

My Role:

Content map, Final logo design, Web & App concept

Tools:

Illustrator, Photoshop, Sketch