Synopsys Projects
2017 – 2018 | Visual + UI Design
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ICCAD Conference 2018, Zhuhai, China
Background:
Since 1994, ICCAD Annual Conference has played an important role in promoting China's IC industry cluster. The conference created a platform for exchanges and cooperation between enterprises in all aspects of the IC industry chain.
Goal:
Create 9 high-quality, five-meter tall posters that will be displayed at the main entrance. Client's goal was to display the technologies (AI, 5G, automotive, cloud, security) supported by Synopsys.
My role:
I worked closely with China Marketing team to understand and research the localized needs of China audience and created localized design. I managed to finish the project to a tight deadline, and tell complex stories within this unique but constrained size. One of the challenges is to come up with a creative solution to meet localized design requirements and the corporate brand standards.
